Today Cool Prince releases his music video from the album for the single, WATER. Water is the official Second single from his album, titled CYNTHIA, which was released in March 2019. The video was shot in two days in January at various locations in Johannesburg and directed by Morale Pablo of Cloutcassette
Glamour Base Entertainment approached Morale Pablo and Innanetwav with a basic idea for WATER, and from there they developed the concept together. The video comprises of a vibrant, colorful theme with Cool Prince performing and creating random little scenes in front of a number of diverse, colorful backdrops that keep changing as well as some of Johannesburg’s hottest and sexy models
We chose WATER as the second single and video from the album, seeing as we got a lot of great feedback about the song from fans and radio stations alike. (Vow Fm , Alex Fm , Metro Fm SA) etc , It’s also one of our favorite from the album.”
The song is very energetic and up-tempo which fits the vibrant, fun colors of the video. Musically the song isn’t ‘dark’, which also inspires the use of the colors and interesting compositions. The song does however feature a bit of an edge and to accompany that, they chose urban locations.
In the past Cool Prince has had quite a few storyline videos, and videos that made people engage with the concept through questions and figuring it out. This one has less to figure out, and they opted to try convey and communicate a feeling, rather than an explicit message.
Watch the Official Music Video for WATER here: