DJ Khaled Names Upcoming Jordan Collection Motivation “To Stay Positive”

DJ Khaled spoke to Footwear News about the creative intentions and choices behind his new Jordan collection. As his debut collection, the 46-year-old expressed his desire to work with the sneaker brand.

“I am true to the inspiration and motivation that [Michael Jordan] gave to me and the world – forever. What he does on the basketball court, his sneakers, and all the wonderful things he does for the community. It inspires me a lot,” Khaled told FN.

“When it comes to brands, I represent everything they represent. It was my dream to be a partner because I love sneakers but also because I love what they stand for. Teams represent love, unity, motivation, inspiration and greatness. My loyalty forever.

The collection, which follows the slogan “Carry On,” includes clothing including t-shirts, shorts, hoodies, tracksuits, and sweatpants, ranging in price from $40 to $150. On the sneakers side, Khaled is using the Air Jordan 5s, which will retail in a men’s size for $225. The shoe will also be available in SD ($160), preschool ($95), and toddler ($75) sizes.

“It’s We The Best and Jordan so I can’t play in terms of quality. Asking for the best product will go over budget. Reggie called MJ, I told him about the leather and everything – “Budget approved,” Khaled said.

The collection, which follows the slogan “Carry On,” includes clothing including t-shirts, shorts, hoodies, tracksuits, and sweatpants, ranging in price from $40 to $150. On the sneakers side, Khaled is using the Air Jordan 5s, which will retail in a men’s size for $225. The shoe will also be available in SD ($160), preschool ($95), and toddler ($75) sizes.

“It’s We The Best and Jordan so I can’t play in terms of quality. Asking for the best product will go over budget. Reggie called MJ, I told him about the leather and everything – “Budget approved,” Khaled said.

Khaled also talks about how the collection represents his entire personality from positive mantras and colorful quotes.

“The world moves so fast and there is so much distortion. We have to keep going,” explained the chart-topper. “It takes a lot of work to keep going. Staying positive 24 hours a day takes a lot of effort. Spreading love, raising the next brother and sister, it takes effort. Since becoming a father, I know that one of my goals is to find ways to make the world a better place. When I post my sneakers or show my beautiful family and make someone smile, I want to find a way to make the world a better place.

The sneaker will be released on Cyber ​​Monday (November 28) on the SNKRS app and at select global retailers.